THE BRAND

Sections

The Logo

About this Section
This section helps us use our logo for various visual communication materials. It establishes standards and guidelines for consistency in the logo and our Corporate Identity. It doesn't dictate design decisions but assists in creating materials, knowing that our logo is the foundation of our visual language.

Concept

The central concept behind Kreathink®’s logo is to create a brand that is easily recognizable and understood at a glance. The name itself aims to convey everything that our organization stands for. The style is minimal, with a powerful use of black, and the typography is a classic grotesque font that communicates tradition and quality.

Keywords

Modern
Fearless
Entrepreneur

Graphic Strategy

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Color Psychology

This palette, as a whole, signals a brand that balances emotion and logic. While black and gray communicate stability and control, cyan and white emphasize creativity, innovation, and transparency. This palette creates an overall feeling that Kreathink®, a forward-thinking company, is both powerful and creative, offering structured solutions that are clear, simple, and easy to implement.

K Black
Power
Sophistication
Authority
RGB: 0 0 0
HTML: #000000
CYMK: 100 100 100 100
K Grey
Neutrality
Balance
Dependability
RGB: 109 110 113
HTML: #6d6e71
CYMK: 58 49 46 15
K Cyan
Innovation
Clarity
Optimism
RGB: 0 231 255
HTML: #00e7ff
CYMK: 55 0 7 0

Typography

Source Sans Pro, the chosen typeface for our brand, represents a harmonious blend of modernity and readability. Crafted by Adobe, this sans-serif font has clean lines, contemporary aesthetics, and exceptional legibility in both print and digital mediums.

Download the Family
Kreathink®
Kreathink®
Kreathink®
Kreathink®
Kreathink®
Kreathink®
Kreathink®
Kreathink®
Kreathink®
Abc
Source Sans Pro has 12 families to chose from. Designed by Adobe Enterprises.

Logo Usage

Clear Space

Clearspace is defined as the area around the logo that is free of other elements (including page or other surface edges). A clearspace of a “e” prohibited and “th” restricted from the logo is recommended.

Logo Compositions

These are pivotal for ensuring the adaptability and effectiveness of a brand across diverse platforms. These variations enable seamless integration on digital screens, print materials, merchandise, and promotional items, ensuring clarity and impact at various sizes and orientations.

Minimum Size

This logo size scale is the specific guideline for reproducing our symbol over any surface depending on available white space. These compositions should be selected based on two criteria: Readability, given by the media, and the reproduction or printing process chosen.

Official Logo

Our logo is a combination of text, images, symbols, and colors that distinguishes our brand or company from the competition. It serves as a visual representation that creates a connection with the audience or customers.
Download the Collection
Primary Color Logo

Secondary Color Icon

Secondary Color Icon

White Color Icon

Black Color Icon

Black Color Icon

Icon

Think of our icon as a brand’s stylistic extensions. Once the big picture of a brand’s messaging has been established, icons serve as visual tools that help carry out this message. Also, icons are useful elements that can be consistently used across diverse platforms.

Download the Collection

Primary Color Icon

Secondary Color Icon

Secondary Color Icon

White Color Icon

Black Color Icon

Black Color Icon

Enclosed Icon

Primary Color Icon

Secondary Color Icon

Accent Color Icon

White Color Icon

Black Color Icon

Seasonal Color Icon

Color Guide

Every application of our logo should strengthen and reinforce the organization’s positive image. The logo is a fixed design element that may not be edited, but the color composition may change depending on background images, colors, or materials.

White

Primary Color

Secondary Color

Accent

Black

Seasonal Color

N/A
No assigned
N/A
No assigned

N/A

N/A
N/A
N/A
No assigned

N/A

N/A
N/A
N/A

Do's & Dont's

To ensure that our logo is always recognizable, it must
be used consistently, with discipline, and with precision.
The power of a logo is easily weakened by its incorrect use.

X

No Compress

X

No Expand

X

No Blur

X

No Borders

X

No Skew

X

No Flip

X

No Arbitrary Rotation

X

No Crazy Colors

X

No Incomplete

X

No Art Filters

X

No Shadows

X

No Outlines

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The identity
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(307) 369-1216

Headquarters
1903 Capitol Ave., Cheyenne, WY 82001.
United States.

Satellites
Dallas, United States.
Quito, Ecuador.

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Kreathink® Studio is a dynamic and innovative group of designers, communicators, and business strategists dedicated to transforming concepts into visually stimulating narratives that echo with audiences.
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